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Event Details
GREEN'S RESTAURANT
10:30 a.m. Optional Introductory Overview: All a Twitter: Social Media 101 for Wineries and Retailers~the Abbreviated Version
Internet marketing guru Tim Elliott will provide an assessment of the newer digital techniques and networks for fostering closer customer relationships [you needn't attend this session to participate in the following discussion].
11:30 a.m. Discussion. Before pouring or sampling at the Family Winemakers tasting, come share your successful travel experiences in cyberspace. Is reality living up to the promise? How do you measure effectiveness? Does increasing the variety of online points of contact drive or drain business performance?
No presentations and no pitches. Just a free wheeling townhall style dialogue on the pros and cons of the various virtual opportunities available to wine sellers. These alternatives range from inhouse communication techniques like blogging, embedded videos (=inexpensive online video commecials), email campaigns to third party wine enthusiast forums and consumer direct channels.
To give our informal exchange more focus, we'll explore the topic of harvest/crush as an activity that can generate more consumer interest and interactivity via different web avenues.
Includes a cold buffet lunch prepared by one of San Francisco's most acclaimed restaurants.
When & Where
Green's restaurant
Bldg. A
Ft. Mason Center
San Francisco,
CA 94123
Monday, August 25, 2008 from 10:30 AM to 1:00 PM (PT)
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Hosted By
Culination.mobi
The Wine Spies
Wine Online Solutions